Tasmania’s glorious wine regions are now more accessible than ever to visitors who like to plan their adventures either in advance or on the move, with the recent launch of a comprehensive culinary travel mobile application.The free iPhone app – created by online wine and food travel guide VisitVineyards.com - is designed to assist travellers discover regional wonders around Australia.
It will be particularly beneficial for tourists and small business operators in remote areas of Tasmania, where mild summers and long autumn days allow for quality winemaking that equals some of Europe’s most celebrated regions.
For the first time, people will be able to locate thousands of vineyards and cellar doors, fresh produce sellers, markets, restaurants and accommodation whilst on the move.
The initiative is the brainchild of the online guide’s founder Robyn Lewis, who also runs a farm and vineyard in southern Tasmania with her husband. It is a magnificent coup for the island state, highlighting the type of innovation that can significantly boost the tourism industry.
Lewis says she is well aware of the challenges facing smaller tourism operators and hopes this development will prove to be highly useful for both sides of the industry.
“This app meets the demand by travellers, who are interested in culinary experiences, to be able to directly access great eateries, wineries and accommodation on the go, and connect with the people behind the products,” she told APN News & Media on Tuesday (September 13).
The app provides people with “directions and maps where they are located and the best options literally in their own vicinity”, Lewis explains.
Operators can also join the service for free, so even the smallest and most boutique producers can be found.
Tasmanian wine routes can be covered by car or guided tours, including areas such as the Tamar Valley north of Launceston and the Derwent, Coal River and Huon Valleys around Hobart.